H E Y J O
B R A N D S T O R I E S · I N M O T I O N
J O E M O N D · C R E A T I V E D I R E C T O R S Y D N E Y · A U S T R A L I A · B E Y O N D
A creative practice. Producing story-led video campaigns for travel + lifestyle brands.
Every brand knows what makes it special. My job? Translating it into something that’s felt.
The Translation.
The people. The process. The moments in-between. That's where connection begins and the feels start feeling.
That's when a brand feel less like something you buy... And more like somewhere you belong.
The
Layers.
I build brand stories in layers.
Moments pull people in. Mini Docs uncover the story beneath the surface. Story Series keep the conversation going.
Together they build a body of work with somewhere to go.
Designed to pull people into your world, Moments are atmospheric moving shots that immerse the viewer in the feeling of a space, place or experience.
MOMENTS.
Need more depth? Add in a Mini Doc. We’ve spent the last fifteen years telling stories at Australia’s top broadcasters. Here’s where we uncover your story beneath the surface. The ultimate translation piece for your brand.
MINI DOCS.
Want to keep it going? Let’s string a Series together. A collection of stories that gives people more ways into your world, while keeping the conversation going long after the first story lands.
STORY SERIES.
The
Impact.
Hey Jo exists to help brands break out of the beige, burn down the basic and build a body of work sharp enough to convert and brave enough to stand out.
A different way
of seeing.
Fifteen years as a television producer changes the way you see things. How to find the thread. How to earn trust. How to shape stories people connect with. How to leave people with something to remember.
TV CREDITS: THE GREAT OUTDOORS · MARIE CLARE UNDER THE COVER · MYTHBUSTERS · THE ZOO · MY KITCHEN RULES · WILDLIFE AT THE ZOO · NATIONAL GEOGRAPHIC WORLDS DEADLIEST · MEDICAL EMERGENCY · MYSTERY ROAD · MAD BASTARDS · AWARDS + NOMINATIONS: AACTA NOMINATION · ASSG WINNER · SILVER MEDAL NEW YORK FILM FESTIVAL - BEST DOCO SERIES ·
Translation in Action.
BIZNAGA
What needed translating -
Boutique tours are easy to photograph. Much harder to translate into something future guests can actually feel.
What we captured -
The rhythm of the trip. The conversations. The local makers. The slowing down. The transformation happening quietly between it all.
What changed -
Future guests don't just see the itinerary... They understand what they're becoming part of.
Body of Work -
Mini Docs • Moments • Story Series
Built to keep working across Instagram, website, YouTube, LinkedIn and email.
LIVING BLUE TRAVEL
What needed translating -
The experience was never the challenge. Helping people trust it was.
What we captured -
The anticipation. The nerves. The uncertainty. The laughter. Everything that made the moment worth trusting.
What changed -
Future guests don't just imagine the adventure... They understand what they're saying yes to.
Body of Work -
Mini Docs • Moments • Story Series
Built to keep working across Instagram, website, YouTube, LinkedIn and email.
SYDNEY WEEKENDER
What needed translating -
A television story doesn't automatically become a social story. Each one needs translating for the way people watch now.
What we captured -
The story behind the story. The personalities. The behind-the-scenes moments. The energy. Content designed to stop the scroll without losing the heart of the story.
What changed -
Sponsors received more value from every shoot. The show's social presence found a new rhythm, with stronger engagement + significantly better numbers across each post.
Body of Work -
Social-first reels • Behind-the-scenes storytelling • Photography. All built to keep the story working long after it aired.
ED LANDSCAPES
What needed translating -
A landscaping business can show you beautiful gardens. We dug deeper to show the person and passion behind it.
What we captured -
Where it all began. The founders early influences and thinking that shapes every design. A love of gardens. The craft behind the work.
What changed -
The story became bigger than the gardens themselves... Giving people a deeper understanding of the person, passion and philosophy behind the work.
Body of Work -
Mini Docs • Moments • Story Series
Built to introduce the people and thinking behind the brand across Instagram, website.
BONE MADE
What needed translating -
With eight years of design behind this product launch, Epoque needed to feel like a chapter in a much bigger story.
What we captured -
The spaces that shaped the brand. The details the designers have returned to. The ideas that stayed. The evolution of style. And five bedheads that bring it all together.
What changed -
Epoque became more than five new designs... It became a way to see where Bone Made has come from, and where it's heading next.
Body of Work -
Mini Docs • Moments
Built to give the collection a story beyond the product, across Instagram, website, email and campaign channels.
SOFITEL WENTWORTH
What needed translating -
A festive launch is more than an event. The challenge was capturing the feeling of the season, while creating work that could represent the hotel on a global stage.
What we captured -
The anticipation. The tradition behind the tree lighting. The details that made the evening feel distinctly Sofitel. And the people bringing it all to life.
What changed -
The campaign extended beyond the event itself... Creating a body of work that brought the festive experience to life for guests, audiences and the global Sofitel team.
Campaign recognised with a marketing award.
Body of Work -
Built to carry the festive story across social, digital, campaign channels and Sofitel's global network.
The
Details.
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I translate what makes a brand special into visual stories people can feel before they arrive in a place, space or experience.
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Travel, lifestyle, hospitality and design brands with something worth saying.
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Mini Docs, Moments and Story Series. Individually or as a connected body of work.
Videos that tell a story and translate the feeling of your work, space + place.
I also work with a trusted creative crew around me, from photographer Nat Spada for campaign photography to experienced DOPs and production specialists for larger projects.
-
Basically, a lot of fun.
After 15+ years in TV and film, I know good work starts with good people. I keep things relaxed, bring good energy and make sure everyone feels comfortable enough to show up as themselves on camera.
And having lived and died by ratings, I know how to find the story, keep it moving and make every second count. Fun, emotive and to the point.
I work alongside your team, from finding the story through to the final body of work. I can slot into your existing creative, marketing or production team, or lead the storytelling from the ground up.
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Yes. Probably more than I should. If that’s possible. Australia and beyond.
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Projects are scoped around the story, production and body of work required.
In the
Wild.
The work, the places, the people and everything in between.
heyjo.au
Let’s
Talk.
Got something in mind? Tell me a little about it. I’ll get back to you within 48 hours.
H E Y J O
B R A N D S T O R I E S · I N M O T I O N
J O E M O N D · C R E A T I V E D I R E C T O R S Y D N E Y · A U S T R A L I A · B E Y O N D